Week 5 E-learning week: Summary on The Effects of Media Globalisation Draft 2

In this article, The Effects of Media Globalisation, written by Mary Hickman talks about the benefits and consequences of the advancement of media towards globalization. New media has allows communications to be brought out in a more efficient and effective manner all over the world. It also has the power to cross culture gaps and bring people closer together. Information is readily available to us, making our lives more convenient. However the case, this does not mean that we are better informed about certain issues. The media is a game for the wealthiest people in the world as they are able to afford the cost of using the media. This will lead to the influence of the wealthiest minority’s culture to the rest of the majority. Many multi-national media corporations are able to maximize their profits by lowering their cost of production and cutting costs. This has led to wealthiest having a higher increase in their income compared to the middle class people. Yet, very often people are blinded by the benefits of media to even care about the consequences. Only the government is able to regulate the contents brought out by wealthiest using media and minimizes the influence of culture to the rest of the world. Moreover, media gains profits through advertising, thus contents showed might only reflect the thoughts of the wealthiest and show some biasness. Media has the power to cause an influence to how people behave and think and will always be so.