Reader
Response
In
this article, The Effects of Media Globalisation, written by Mary Hickman talks
about the benefits and consequences of the advancement of media towards
globalization. New media has allows communications to be brought out in a more
efficient and effective manner all over the world. It also has the power to
cross culture gaps and bring people closer together. Information is readily
available to us, making our lives more convenient. However the case, this does
not mean that we are better informed about certain issues. The media is a game
for the wealthiest people in the world as they are able to afford the cost of
using the media. This will lead to the influence of the wealthiest minority’s
culture to the rest of the majority. Many multi-national media corporations are
able to maximize their profits by lowering their cost of production and cutting
costs. This has led to wealthiest having a higher increase in their income
compared to the middle class people. Yet, very often people are blinded by the
benefits of media to even care about the consequences. Only the government is
able to regulate the contents brought out by wealthiest using media and
minimizes the influence of culture to the rest of the world. Moreover, media
gains profits through advertising, thus contents showed might only reflect the
thoughts of the wealthiest and show some biasness. Media has the power to cause
an influence to how people behave and think and will always be so. In this
essay, I would like to discuss about how information are readily available yet
people could not be better informed.
The
new media is a platform for people to exchange and gain ideas easily yet, the
information they get could be biased and are not better informed.
It
is true that people all over the world are able to obtain information and ideas
whenever and wherever they are but the information might not be as accurate and
as true. As stated in the article, people who are the wealthiest tend to have
the most power to bring in their beliefs to the majority and influence their
thoughts. This is usually done through advertising where big companies convey
all the positive comments to the public and the negative comments are hid from
the consumers. The contents of advertisements often make consumers trust the
products using idealized images of handsome man and pretty women or stories of
successful person who uses the product. Very often, the most ideal situations
are brought out to tell people how successful the products are and the
negatives sides are censored. Consumers will be attracted to the good side of
the product and neglect the bad side of it. Hence, without the negative
comments of the products, consumers are not well informed about it. Producers
are not producing products based on the best interest of consumers but
themselves. It thus defeats the purpose of serving consumers with the best
service.
In
conclusion, I believe media could be put to a better use to cover the interest
of everyone instead of a certain group of people. This is the ensure fairness
and not let any group to be taken advantage of.
